★ Free shipping in Morocco over 1500 MAD New drop · Friday 06.05 · 18h00 Use code NAJM10 · 100 MAD off your first order
NAJM

Live · 2,318 watching the drop

New cuts.
Old soul.
Made in Morocco.

Twenty-three pieces, hand-cut in Marrakech and shipped from Casablanca. The Winter ’25 drop opens Friday at 18h00.

Shop the drop Lookbook
★ Drop · 01 / 23
Médina
Cropped Jacket
1,450 MAD

The W’25 Collection

Twenty-three pieces. Made to be worn out.

Pre-order opens Friday 06.05 at 18h00 (Casablanca). First 200 orders ship same-week.

View the full drop
New

Atlas Wide-Leg Trouser

Heavy linen · Bone

980 MAD

Low stock

Zellige Knit Sweater

Atlas wool · Saffron

1,180 MAD

Saadian Linen Shirt

Hand-loomed linen · Ink

820 640 MAD

New

Riad Wool Coat

Boiled Atlas wool · Marine

2,480 MAD

Lookbook · W’25 / 02

A coat that should outlast its country of origin.

— Karim Bennani · founder, NAJM

Every piece is built for ten years. Boiled Atlas wool, hand-loomed linen, vegetable-tanned leather — sourced inside the country, cut by people we know by name.

See the full lookbook
24h

Same-week shipping

Orders before 14h00 (Casablanca) leave the same day. Tracked, signed, in your hands.

14d

Free returns, no friction

Don't love it, send it back. Anywhere in Morocco — we cover the courier.

100%

Made in Morocco

Marrakech atelier, Casablanca warehouse. Every label tells you who cut the piece.

1%

Oasis reforestation

One percent of every order plants palms in the Drâa-Tafilalet oases. Receipt with every shipment.

Get the drop before it goes live.

Friday at 18h00 — first dibs on twenty-three pieces. Some are made once.

No spam. One mail per drop. Unsubscribe with one tap.

W’25 drop · Friday 18h00